To help Swedes eat better ICA developed the Good Life product range – but sales were declining. Since we knew that exercise and eating habits go hand in hand, we launched ICA Healthcounter. The app gave you discount on Good Life products whenever you activated yourself – over and over again. In the end we got the Swedes moving, eating better – and sold a lot of Good Life products. The result – over 300 000 downloads, No 1 in Appstore and a 48% sales increase.
Here is some of the work that we’ve done throughout the years, selected by Creative Director Frank Hollingworth.