ICA Healthcounter

ICA is Sweden’s biggest food retailer. To help Swedes eat better ICA developed the Good Life product range – but sales were declining. Since we knew that exercise and eating habits go hand in hand, we decided to launch our own activity tracker – ICA Healthcounter.

An app that gave you discount on Good Life products whenever you activated yourself – over and over again. An innovative app that got the Swedes moving, eating a little healthier – and sold a lot of Good Life products. The result – over 200 000 downloads, No1 in Swedish Appstore, 48 & sales increase,


The app was also promoted in our weekly TV-spot with the ICA-family. Swedish only!