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ICA 2013-


ICA is Sweden’s largest grocery store chain. Each store with a different owner. About 12 years ago we wanted to dramatize that, being the unique feature of ICA. The solution was a series of ads portraying the everyday life in a store starring store owner, Stig, and his staff. Today, more than 450 episodes later, the concept is still going on strong, featured in Guinness book of records for longest running ad series, awarded with various prizes and with a considerable fan base.


 
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Easter when Stig was young - 2013, week 13

 
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Letter from a teen - 2013, week 16

 
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Sebastian's dream burger - 2013, week 23

 
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Grilled fish to y'all - 2013, week 24

 
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Crayfish party vs. dog party - 2013, week 32

 
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ICA's products - 2013, week 35

 
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ID check - 2013, week 44

 
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ICA Play - 2013, week 46

 
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X-mas preparations - 2013, week 48

 
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Childhood - 2013, week 50

 
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"Fruit and veggies" is cool - 2014, week 5

 
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Pre-roll - 2014, week 12

 
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ICA glasses (April Fool's Day) - 2014, week 14

 
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ICA glasses, unboxing (April Fool's Day) - 2014, week 14

 
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It's barbecue season, again - 2014, week 18

 
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Grocery shop at ICA! Now! Boom! 2014, week 21

 
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Made by Jerry - 2014, week 23

 
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Intresseklubben - 2014, week 34

 
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Hunting down Cindy's web haters - 2014, week 37

 
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Support the Pink Ribbon - 2014, week 40

 
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Cindy's dad - 2014, week 42

 
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Camilla Läckberg's writing studio - 2014, week 47

 
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Ulf does the tablecloth trick - 2014, week 48

 
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Stig's got an important message - 2015, week 4

 
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Casting - 2015, week 5

 
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Goodbye Stig. Welcome Stig! - 2015, week 6

 
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First day at the job - 2015, week 7

 
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Stig in the barn - 2015, week 16

 
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ICA Banken, the bank of bankers - week 20

 
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Sebastian's surprise party - 2015, week 22

 
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Stig calls Stig - 2015, week 26


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