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ICA


ICA is Sweden’s largest grocery store chain. In our film concept, with more than 450 episodes, we dramtize the everyday life in an ICA store starring store owner, Stig, and his staff. To promote the new ICA Play app, where you can watch all episodes that we’ve made, we decided to give Apple freaks a little wink with this print ad. An ad that we simply call Stig Jobs.



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